Thursday, 8 March 2012

Jean Paul Gaultier - New Creative Director of Diet Coke

Taking over from Karl Lagerfeld, Jean Paul Gaultier has just been named as creative director for Diet Coke!
The French haute couture designer is set to be working on a range of Diet Coke projects in 2012. This will include a "limited edition collection of show-stopping bottles and cans" this April. As well as this, he is set to develop online content, retail concepts and campaigns across Europe. The theme of this new campaign is "Night & Day"

Following this announcement, the first of  three short films called "The Night & Day Serial Designer" premièred today. Just like the ordinary Diet Coke advertisements, it features a tiny puppet doll except this time, Gaultier is helping her with her dance routine and also, her wardrobe. 
The two other short films will feature Gaultier in a variety of roles from a therapist to a journalist and even to a private detective. These will be released on March 9th and 10th.

This may seem like one of the strangest designer collabs ever, but it's certainly not the first of it's kind. Diet Coke have teamed up with numerous designers in the past such as Karl Lagerfeld and Diane Von Furstenburg. Gaultier also collaborated with Evian back in 2008 for his own signature bottle of water.

Evian and Gaultier collaboration - 2008

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