Saturday, 24 November 2012

Coca-Cola Autumn/Winter 2013 at Fashion Rio

I know most of you are probably thinking that you read the title wrong or I made a typo. Nope, Coca-Cola actually design clothes now and really well at that. We should have expected it though with all of it's collaborations with designers over the years. The soft drink company showcased their autumn/winter designs for 2013 at Fashion Rio in Brazil earlier this month. Unlike their packaging, their designs aren't exactly plain. With the use of materials like mesh, neoprene and nylon they produced quite a sporty range with retro floral prints. Of course there's also a bit of self-advertising thrown in there, but what do you expect?


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